Epicenter Cycling | Bike Shop - Electric & Traditional | Santa Cruz

Electric and traditional bike sales, rentals and service in Santa Cruz County

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

Sea Otter Classic April 7-10, 2022

Photo of Ellen Noble and Emily Batty racing the 2019 SOC XC by Matt Delorme.

Come see us at this year’s Sea Otter Classic in Monterey April 7-10!

We’ll be setting up our Epicenter Cycling booth with bikes and apparel for sale at this world-renowned four-day cycling festival. Swing by Booth #R2 to say hi — we’d sure love to see you.

Plus, several of our crew members are racing various disciplines including Enduro, Downhill and Cross-Country, so come on out to cheer them on!

Sea Otter Classic is a family-friendly cycling celebration that attracts people from all around the world and features bike races, tours, contests, shows, a kids’ zone, vendors, and more.

Based out of Laguna Seca Recreation Area in Monterey County, the event draws 70,000 cycling fans, 9,800 athletes, 8,500 campers, over 1,000 corporate brands, and 370 international media.

For dirt lovers, enduro, downhill, cross country, dual slalom, gravel, and eMTB racing are offered. Road cyclists can compete in circuit and road racing while Gran Fondos and other recreational rides fit the bill for those who opt out of competitive events.

There’s been plenty to do off the bike at Sea Otter, as well. Vendors showcase a wide range of products and services at the Expo, and there’s tons of food, drink, and entertainment as well.

Hope to see you there!


Strategy, Fitness, and Grit...

What's it like to race on an e-bike in a world-renowned bike event? We asked racer and right-hand man here at Epicenter Cycling, Mark Marquez. 

Mark took the podium with a 5th place finish at Sea Otter Classic 2021 … no cakewalk among elite athletes. Read on to learn how he succeeded with this impressive race result.