Epicenter Cycling | Bike Shop - Electric & Traditional | Santa Cruz

Electric and traditional bike sales, rentals and service in Santa Cruz County

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

Why Do YOU #GoByBike?

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Why do YOU #GoByBike? For the physical health benefits such as boosted energy, increased focus, better sleep, and improved fitness?

Perhaps you #GoByBike for your mental health. Let’s face it, the less traffic congestion you have to deal with, the less stress and frustration in your life. Cruise on by those vehicles moving at a snail’s pace and get to your destination faster and happier.

Pro tip: Opt for an electric bike to get there sweat-free and smelling like a daisy. 😉

Of course, many of us #GoByBike for our community and planet since the less you use your car, the less emissions pollute the air. Imagine the ripple effect as more people opt for two wheels over their motor vehicles!

And last but surely not least, how about for the money you save when you ditch the car? Gas and parking expenses are cut considerably — plus the expense of registration, insurance, maintenance and repairs for those of us who bid farewell to cars entirely.

Join the #GoByBike movement by tagging a photo of your ride on social media, and encouraging your friends and family to do the same. Let’s all inspire others to discover all the benefits of cycling ... for ourselves, for our communities, and our planet!

Check out trek.bike/GoByBike-Blog for more info and inspiration!