Epicenter Cycling | Bike Shop - Electric & Traditional | Santa Cruz

Electric and traditional bike sales, rentals and service in Santa Cruz County

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

11th Annual Turkey Day Ride Goes Virtual

Photo of riders at the Forest of Nisene Marks SP courtesy David Baselt / Redwood Hikes Press.

Photo of riders at the Forest of Nisene Marks SP courtesy David Baselt / Redwood Hikes Press.

As with most of this year's events all around the globe, our annual Turkey Day Ride has gone virtual.

We'll sure miss seeing you, but we hope you'll still hop on your bike this Thanksgiving for a climb to Sand Point in Nisene Marks ... or any other pre-feast ride (dirt or pavement) you prefer!

Post a pic from your T-Day ride on social media using the hashtag #831TurkeyDayRide — we'll draw 20 winners of a $20 store credit good for ANYTHING in stock at any one of our three stores.*

Open to riders near and far, but if you win the $20 store credit, you must be able to travel to one of our stores in Santa Cruz, Aptos or Monterey. No on-line shopping or shipping available.

*Product must be picked up in person. Curbside pick up available; no shipping or delivery.


Official Rules