Epicenter Cycling | Bike Shop - Electric & Traditional | Santa Cruz

Electric and traditional bike sales, rentals and service in Santa Cruz County

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

Welcome to
Epicenter Cycling

Epicenter Cycling is your local bike shop, owned and operated by Santa Cruz locals. We’re here to help you get the most out of your cycling experience, because we want you to be as stoked on bikes as we are!

Therefore, we’re proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics to assist you every time you visit.

We carry a wide range of bicycles and e-bikes so you can rest assured we have THE bike that’s perfect for YOU. Test rides are always free — no matter how many bikes you want to try out!

We also offer the very best in accessories, clothing, parts, and service.

Swing by any one of our convenient stores in Santa Cruz, Aptos and Monterey to browse our current offerings.

Alternatively, you can check out our current inventory on-line, place an order, and we'll get it ready for pick-up – it's that easy.

MuchMuchBetterLineSeparator.png

quality bikes from top brands

We know there are a lot of choices out there and it can be hard to weed through the options. To that end, we offer the very best electric, mountain, road, gravel, commuter, dirt jump, beach cruiser, and kid’s bikes from top bicycle brands that ensure the most bang for your buck, the best warranty, and the coolest features in the industry.

Take a FREE test ride on bikes from Trek Bicycles, Electra, Vintage Electric, Xtracycle, and Strider. Try out as many bicycles as you want at our bike shops. Most of all, we want you to be happy, comfortable, and confident with your choice!


Electric BiKES

Electric bicycles with their pedal assist technology are making life so much more fun and convenient for cyclists of all ages, abilities, and riding styles. We carry the largest range of electric bicycles in Santa Cruz County, from the very best brands. Choose from Trek mountain and commuter/city/recreation e-bikes; Electra comfort/cruiser e-bikes; Vintage Electric commuter e-bikes; and the Xtracycle electric cargo bike.


unlimited free tune-ups & more

We’re in this with you for the long haul, because we want to keep you stoked on bikes. So, we are proud to offer **unlimited FREE tune-ups** for the life of your bike.

Sizing is included at no charge, plus a Day One 15% accessory discount puts the cherry on top!

Finally, we offer financing options through Klarna when your dream bike is there, but the cash is not. Shop now and spread the cost up to 36 months – interest free! Give us a call or stop by for details.


service & fittings

At Epicenter Cycling we love to ride bikes. So, we know how traumatic it can be waiting for your bike to get serviced. Rest assured that our experienced, personable mechanics will work hard to get your bicycle back to you in no time flat.

And when it comes to mountain bike suspension, we now have a dedicated suspension service department boasting expert suspension service techs and fast turn-around.

We can take care of YOU, too! We offer bicycle fittings, saddle sizing, cleat fittings, and suspension set up.


Cycling gear & components

Our selection of cycling gear has to pass the high standards of our crew. As a result, the parts, tools, and accessories we carry are top notch. Likewise, apparel, shoes, and saddles are of the highest quality and, above all, super comfy. We tried it and we liked it. Come in and see for yourself!


Rental & demo bikes

We offer a wide range of rental bikes so you can experience all that the Santa Cruz area has to offer. Rent electric and traditional mountain bikes as well as electric assist hybrid bikes from our Santa Cruz location, and electric and traditional mountain bikes from our Aptos location.

Browse bikes or secure one now using our convenient on-line reservation system.


Mtb Shuttle

Sorry, our shuttle service is not currently operating due to the COVID-19 pandemic.

Catch a comfortable, scenic lift from our Aptos store to the top of the Forest of Nisene Marks State Park, from which point you can take on the renowned singletrack loops at Soquel Demonstration State Forest before enjoying a beautiful descent through the redwoods back to the shop.


Visit Us in Person or on social media

We have three shops with easy parking for your convenience. Find us at 8035 Soquel Drive in Aptos, 1730 Mission Street in Santa Cruz, and our brand new location at 230 Lighthouse Avenue in Monterey!

Also, be sure to follow us on Facebook and Instagram.

Contact Information


Aptos.jpg

Aptos

8035 Soquel Dr, Aptos, CA 95003

Driving Directions
(831) 662-8100 

Aptos Hours
Daily 10am - 5pm

Mission.jpg

Santa Cruz

1730 Mission St, Santa Cruz, CA 95060

Driving Directions
(831) 423-9000

Santa Cruz Hours
Daily 10am - 6pm

Monterey.jpg

monterey

230 Lighthouse Ave, Monterey, CA 93940

Driving Directions
(831) 920-1804

Monterey Hours
Daily 10am - 6pm